As surfers, we think of waves the same way skiers may think of mountains, anglers of rivers, and climbers of rocks. They’re the medium for our sport and artful expression, but they’re also undeniably part of mother nature, a fixture in our natural world that we seek out time and time again. While swell...
Surf shops are the cornerstone of surf culture. The surf shop is where you buy your first board, talk story with older, more experienced surfers, learn about your home break, and find the inspiration to travel. As the birthplace of surfing and the center of the professional surfing world, Hawaii has some of the best...
At our Oahu surf school, we teach our students to ride their first waves in the gentle waters of Turtle Bay on the North Shore. You may not be able to tell by looking at the waves our students surf, but just down the road breaks one of the most ferocious waves on the planet,...
Surfing, snowboarding, and skiing are all closely tied. They’re highly immersive activities that bring you close to nature and depend entirely on the elements. Surfers and snowboarders have always drawn inspiration from each other and their respective communities, whether it’s modeling airs after snowboard and skateboard maneuvers or powder boards after the classic Bob Simmons...
There’s no denying that surfing is growing. Every day, new surfers are catching their first wave and falling in love with the art of wave riding. Our home on the North Shore of Oahu is a true surfer’s paradise. The wave at our North Shore Surf School on Turtle Bay is gentle, forgiving, and perfect...
For those unfamiliar, The Eddie Aikau Big Wave Invitational is a monumental event in surfing that, until last Sunday, hasn’t run since 2015. The celebrated contest is held in memory of the famed North Shore lifeguard and waterman Eddie Aikau. The North Shore hero is credited with saving over 500 lives. Eddie met an early...
California may not be the birthplace of surfing, but the state has played an instrumental role in the development of the sport and helped define surf culture. Famed waves like Malibu, San O, Steamer Lane, and Lower Trestles represent iconic chapters in surf history that helped push surfing to where it is today. For new...
Not all waves are created equal. Some waves are great for getting barreled. Some waves are perfect for carving turns, while others provide long, effortless rides. Depending on what style of surf craft you prefer to ride, your wave preference may be totally different than another surfer. If you’re at the forefront of surf progression...
Even in Hawaii, we have small and flat days when paddling out is more of a chore than it should be. On the North Shore, the swell drops significantly during the summer, and many surfers (even the pros) who are used to the pumping winter waves choose to pursue other vocations. For those long stretches...
The best surfers in the world have an uncanny ability to read waves and predict what the ocean is going to do at any given moment. If you watch a heat at a premier surf contest, like the Billabong Pipe Masters, you’ll notice the surfers scurrying around left and right chasing tiny bumps of swell...
