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Surfing, snowboarding, and skiing are all closely tied. They’re highly immersive activities that bring you close to nature and depend entirely on the elements. Surfers and snowboarders have always drawn inspiration from each other and their respective communities, whether it’s modeling airs after snowboard and skateboard maneuvers or powder boards after the classic Bob Simmons...
There’s no denying that surfing is growing. Every day, new surfers are catching their first wave and falling in love with the art of wave riding. Our home on the North Shore of Oahu is a true surfer’s paradise. The wave at our North Shore Surf School on Turtle Bay is gentle, forgiving, and perfect...
It’s been a whirlwind of a winter on the North Shore this year. Between North Shore surf lessons and adventures, we’ve been busy tracking record-breaking swells and keeping up with the frenzy of professional surfing events along the Seven Mile Miracle. There’s been a lot happening on the North Shore, from the several events at...
We live in an information age where learning has never been easier. If you want to find out the elevation of Oahu’s tallest mountain, you’re just a quick search and a click away. If you want to learn the complexities of backside barrel riding, you can download the JOB Surf App and watch an in-depth video tutorial on...
It’s been a whirlwind of a winter on the North Shore. Since the season began, we’ve had an unprecedented run of swell that led to a legendary Da Hui Backdoor Shootout, the Eddie Running in historic conditions, an exciting Vans Triple Crown, and finally, the Billabong Pipe Pro. Thanks to the new WSL structure, which...
  The eastern seaboard of the United States isn’t exactly known for stellar waves. While the West Coast and the Hawaiian Islands receive a hefty dose of surf tourism each year, the East Coast goes largely untouched by traveling surfers unless they’re from the region. The continental shelf on the East Coast stretches out hundreds...
For those unfamiliar, The Eddie Aikau Big Wave Invitational is a monumental event in surfing that, until last Sunday, hasn’t run since 2015. The celebrated contest is held in memory of the famed North Shore lifeguard and waterman Eddie Aikau. The North Shore hero is credited with saving over 500 lives. Eddie met an early...
  Nothing compares to a Hawaii surf trip. If you can’t make it all the way across the Pacific to the birthplace of surfing and the home of our North Shore surf school, a trip to the West Coast will do just fine. California has a special place in surf history. Thanks to Duke Kahanamoku...
California may not be the birthplace of surfing, but the state has played an instrumental role in the development of the sport and helped define surf culture. Famed waves like Malibu, San O, Steamer Lane, and Lower Trestles represent iconic chapters in surf history that helped push surfing to where it is today. For new...
As we mentioned in our Guide to Winter on the North Shore, Vans took complete ownership of the Pipe Masters this year and reimagined the entire event. The event ran as a specialty World Tour event, meaning even though World Tour Surfers participated in the Pipe Masters, the contests does not affect the CT rankings. The event also...
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